Philippine Airlines leverages analytics to better understand daily revenue performance

Commercial Analytics helps the airline optimise their revenue per passenger instead of the previous revenue per seat model.

By Adrian M. Reodique
Nov. 21, 2016

(From left to right) Rakesh Narayanan, Regional Director for Sabre Airline Solutions South East Asia; Jaime Bautista President and Chief Operating Officer of PAL Holdings; Dasha Kuksenko, Vice President and General Manager for Sabre Airline Solutions APAC. Credit: Sabre Corporation

Philippines Airlines (PAL) is leveraging Sabre Corporation's AirVision Commercial Analytics to see their daily revenue performance more consistently and accurately.

PAL uses the analytics solution to optimise their revenue per passenger instead of the previous revenue per seat model. The solution analyses the historical and future revenue trends of PAL through integrated airfare, ancillary product, and partner revenue metrics with predictive intelligence.

"By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases. This gives the airline more insights into their customers' purchase propensities and the ability to recommend actions to best suit the business needs of the airline," said Dasha Kuksenko, Vice President and Regional General Manager - Airline Solutions, Asia Pacific, in a press release.  

"This will provide us relevant insights to help us better understand our customers' buying behaviour. This will help us attain our goal of becoming a five-star airline and a source of pride for Filipinos everywhere," said Dina May F. Flores, Vice President - Revenue Management of Philippine Airlines.