Promoting a data-driven culture in LBC Express

CIO Asia finds out how LBC Express is using data to drive employees’ productivity, improve customer experience, and make business decisions.

By Adrian M. Reodique
Nov. 17, 2016


Looking ahead

Deato thinks the local logistics sector will see Uber-like deliveries in the coming years, wherein a taxi driver can deliver packages to customers. However, he reminded companies that plan to do this to first research if there is a demand for such a service.

Deato also predicted that customers will increasingly prefer to pick up their packages from convenient locations to having them delivered as they may not be at home at the time of delivery. To prepare for this, the company is currently working on a platform which will allow customers to pick up their packages from convenient locations, he added.

Building a good relationship

Deato admitted that it was challenging to receive the approval from his management for Big Data projects since it requires more processes and additional skills. However, he was able to get the approval of the bosses with the help of the marketing department.

"When IT and marketing [join forces], it's a lot easier to move things forward so we worked hand in hand. It also helps that this project enables marketing to achieve what they want to do, which is target segmenting," said Deato. As such, he advised IT leaders who plans to adopt big data projects to work well with their marketing team.

He also reminded leaders to value people more than technology.  "[The value of] technology does not lie in the systems, the hardware, or the software. For me, it is about how the technology can help improve people's work/life. Be it for logistics or any other industry, I think it's important to take care of people," he concluded. 

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