By Anil Mathews, Founder & CEO at Near
Jan. 5, 2017
AI will not only have a tremendous impact in the field of digital marketing, but also customer service because we see it as a powerful tool for enhancing the overall customer experience.
As brands adopt AI, they will explore and try to find the best ways to use it for their business, and help them solve problems in an efficient and faster manner.
Uncomplicating Data - Solution by Design
Think of the best products and applications you have used. It certainly wouldn't be the ones that were full of latest and greatest features; what most probably would be on your top five list would be the ones that were simple to use, were intuitive, and were clean! Great design is the key to great products.
Complexity is a strict no-no in the world of user experience. But when you are dealing with 10 TBs of distributed data in less than a day, complexity is all you can expect. However, complex need not and must not(!) be complicated. Complexity may be unavoidable if your workflows are complex, but just because your product is handling and processing an onslaught of complex data is not a valid excuse for bad design or a difficult interface.
In the coming years, with every other solution dealing with complex, real-time data and analytics, the differentiator will be how you simplify the data and how simple and user-friendly you present your solution to be. The key will be "data-driven" and "informed" design, thinking beyond complicated algorithms, analytics, and automation, and deeply understanding the real-world user workflows.