Mobility drives trading platform upgrade at Malaysia's Affin Bank

The new financial trading communications platform allowed a roll out of communications devices to all Affin Bank's traders within two days.

By AvantiKumar
Nov. 23, 2016

Affin Bank logo

Image (Affin Bank)


Malaysia's Affin Bank said it has recently upgraded its financial trading communications platform to better meet the increasing need for mobility, flexibility and efficiency from its trading team.

Within two days of an initial trader test, Affin Bank said in a statement that it was able to roll out communications device to all of its traders in just two days.

Commenting on the solution provided by US based financial technology services provider IPC, Affin Bank's statement added: "The intuitiveness and simplicity of the IQ/MAX Touch user interface enabled our traders to become productive faster than any other previously used trading communications device. We were all very impressed with the ease of retrieving and using the information that was important to each trader, as well as the mobility it provided the entire team."

During the initial testing, traders reported:  "A big difference is the ability for each user to tailor the configuration of the device to his or her specific preferences. The snapshot function brings everything that is important to a user to a single location and lets them create and save their own personal work areas."  

The system gave "a new level of user control and directory integration with all of the tools customers require to ensure that their operations are efficient and adhere to internal policies."

Commenting on the upgrade, Michael Jerich, IPC senior vice president of Trading Solutions, said that this was a new solution, powered by IPC's Unigy platform. "Our clients are excited by IQ MAX Touch. This advanced device represents the next generation in interfaces. With its new interface and complete set of hard and soft endpoints it is able to cater to every user preference thus enabling them to positively streamline their workflow."

Traders can access the latest in high-speed voice communications technology with an open, flexible, and extensible touch screen communications device for delivering secure and compliant communications, said Jerich.  It will drive greater operational efficiency, and can significantly improve users' productivity.

Following a merger between the former Perwira Affin Bank Berhad and BSN Commercial (M) Berhad in August 2000, Affin Bank Berhad (AFFINBANK), a wholly-owned subsidiary of Affin Holdings Berhad, commenced operations in January 2001. Currently, the Bank has a network of 108 branches nationwide in Malaysia.