Singapore to support the next generation of content creators

Besides providing a dedicated facility for content creators to experiment and innovate, IMDA has partnered Samsung, StarHub and StyleHaul to equip creators with skills and resources in digital content creation.

By Kareyst Lin
Nov. 30, 2016


Singapore's Info-communications and Media Development Authority (IMDA) officially opened PIXEL Studios today (29 November 2016). The ceremony was launched by Dr Yaacob Ibrahim, Minister for Communications and Information.

It is the first dedicated facility in Singapore to spur the next generation of digital content creators and media professionals to explore innovative ways of content creation and storytelling, IMDA said in a press statement.

Spearheaded by IMDA and managed by Nanyang Polytechnic (NYP), the 25,000 square feet space is located at the Pixel building in one-north. It is one of IMDA's Promising Innovations and Experiential Learning (PIXEL) innovation spaces.

PIXEL Studios provides a full suite of facilities and resources backed by capability development programmes with industry partners. It aims to build a community of creators and create opportunities for collaboration across the creative ecosystem.

Collaborative areas, production and technology tools to facilitate experimentation and innovation

Collaborative areas, production and technology tools at PIXEL Studios will support content creators to experiment and innovate with content and technology. "It is only by collaborating that we can seize the full potential of infocomm and media," said Dr Yaacob.

Facilities at PIXEL Studios include thematic spaces that can double up as sets for filming and production processes. For example, meeting and seminar rooms are dressed up as a vintage diner, a kopitiam-themed area with a stage for meeting and presentations, a bar-themed area, make-up and changing rooms, and so on.

Production and technology tools to support experimentation will include a green screen studio equipped with professional video equipment, and editing tools such as audio-visual post-production suites. There will also be virtual/augmented reality gear, as well as game engines.

The space will also cater to a larger community of game startups. From January 2017, 17 game startups will be housed at PIXEL Studios.

Collaborations with established industry partners

Collaborating with established industry partners, PIXEL Studios will kick off with programmes to equip content creators with skills on how to create compelling content or build sustainable businesses.

IMDA has also established new partnerships with Samsung, StarHub and StyleHaul, which will equip creators with skills and resources in digital content creation.

For game developers, PIXEL Studios will offer structured training, mentorship and networking programmes. It will also provide platforms to help game companies launch and market their games locally and internationally.

"[In addition], we will help game-makers tap new markets by applying their game design knowhow to other sectors such as healthcare, tourism and education. We will also conduct master classes with experts, networking sessions, and hackathons to develop new ideas," Dr Yaacob said. 

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