Campaign to improve communicating science services in the Philippines launched

Dubbed InfoSerbilis, it aims to raise the level of awareness and basic knowledge of all DOST employees on the agency’s services.

By Adrian M. Reodique
Jan. 23, 2017

UPLB College of Development Communication Dean Dr. Ma Theresa Velasco and the students turned over the InfoSerbilis policy brief to Alan V. Taule, Chief of DOST-STII's Information Resources and Analysis Division. Credit: Henry A. de Leon, S&T Media Service, DOST-STII.


How will you communicate science services to all Filipinos in a more interactive way? 

A group of Master of Science Development Communication students from the University of the Philippines Los Baños (UPLB) has launched a communication campaign called InfoSerbilis, which aims to raise the level of awareness and basic knowledge of all DOST employees on their services. The group of students consists of the Department of Science and Technology (DOST)'s information officers under its Human Resource Development Programme off-campus programme.

Specifically, the campaign envisions a unified information delivery service in all DOST offices across the country through various strategies. Strategies include putting up an interactive information kiosk at every agency; establishing an online one-stop portal where people can search the services of DOST; developing print materials such as general guidebook, directories, brochures, and maps; and creating video tutorials.

The students have turned over the policy brief to Alan V. Taule, Chief of DOST-Science and Technology Information Institute (STII)'s Information Resources and Analysis Division.

Taule, who represented STII Director Richard P. Burgos, declared his support for the campaign, which is aligned with proposed new tagline for DOST, "Communicating Science for the People".

"I am certain that many, if not all, DOST agencies have their own respective initiatives to highlight the importance of science to the Filipino public. So I feel that the time is right for us to harmonise and converge these efforts into a comprehensive package," said Taule in a press release.

 "We need knowledge workers," he added. "The important thing here is knowledge at the moment of value. So we must be organisationally able to deliver such services."