Malaysian ministry, eCommerce firms form pledge to fight software piracy

In a 'first of its kind initiative,' the Ministry of Domestic Trade, Co-Operatives and Consumerism is working with 8 online marketplaces and Microsoft.

By AvantiKumar
Nov. 30, 2016


piracy (PC World) - done 

Image (PC World) - Software piracy

 

In a first of its kind initiative, Malaysia's Ministry of Domestic Trade, Co-Operatives and Consumerism (MDTCC) has formed a pledge with eight eCommerce firms and Microsoft to eradicate the sale of counterfeit software.
 
The pledge was signed recently with the MDTCC and online marketplaces - including Lazada, 11street, Lelong, Mudah, and LogOn - to remove the sales of counterfeit Microsoft software, citing the reason that these products could contain dangerous and malicious malware, and may give cybercriminals access to personal information.

Commenting on the move, Mohd. Roslan bin Mahayudin, director of Enforcement, MDTCC, said: "The Malaysian government has always put a high priority on digital development. With increasing access to the digital world, the importance of cyber security cannot be over emphasised. Our partnership with the online marketplaces and Microsoft Malaysia will play a pivotal role in ensuring that netizens are safe from unscrupulous individuals or criminal organisations who thrive on unsuspecting cyber victims."

MDTCC eCommerce pledge

Photo - (From left) Henry Ho, General Manager of Merchandising of 11street; Hans-Peter Ressel, CEO of Lazada; Tuan Othman bin Nawang, Deputy Director of Enforcement, Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC); Bruce Howe, Consumer Group General Manager of Microsoft Malaysia; Chung Tsung Shen, Head of Corporate Affairs of Mudah; Bernard Yap, Chief Digital Officer of Logon; and Adrian Foong, General Manager of Lelong at the pledge signing for anti piracy event to combat counterfeit software. ​

All three parties are also working together to educate consumers about determining and verifying the authenticity of their software and hardware through the #iamgenuine Online campaign (live until 21 December 2016), and by directing users to howtotell.com

A campaign poster has been prepared, which will be hosted on all eight online portals, to drive awareness against piracy.

"Pirated software continues to be a breeding ground for cybercrime," said Bruce Howe, general manager, Consumer Channel Group, Microsoft Malaysia.  "The price one has to bear for using counterfeit products is potentially much higher than the price of buying genuine products itself. Our aim is to help consumers understand these risks and to enjoy having a secure and safe PC experience."

"The support from MDTCC in enforcing stringent laws is crucial in ensuring our efforts are channelled in the right direction. We appreciate the initiatives by these online marketplaces and look forward to working together to protect the interest of our consumers," said Howe.

Hans-Peter Ressel, chief executive officer of online shopping mall and marketplace, Lazada Malaysia, said, "With a current total of 12,000 sellers on-board our marketplace at Lazada, we are constantly trying our best to protect our customers and actively remove any products on sale that are suspected or reported to be counterfeit goods. We look forward to working hand-in-hand with KPDNKK and brands such as Microsoft in ensuring that our customers are purchasing 100% genuine products onsite and getting their money's worth."
 
Wong Siew Lai, vice president of Marketing Communication of 11 street said: "11street pledges our support to the campaign and endeavours to work hand-in-hand with MDTCC and Microsoft to eliminate counterfeit Microsoft products from our platform. To mark this cornerstone campaign, 11street is taking the necessary measures to intensify our internal monitoring system and expedite the identification of these counterfeit software." 
 
"We have been devoting a lot of time and effort to ensure the online marketplace remains clean of malware. For this to be successful, we need an active online ecosystem that is equally committed in the drive against piracy. We also urge consumers to be more vigilant and be our eyes and ears in this campaign," added MDTCC's Mohd. Roslan bin Mahayudin.

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