Peer group influence, a new cyber safety approach in Malaysia

A 3 day 2 night, all-expenses paid camp for schoolchildren in Klang Valley to learn and spread knowledge on cyber safety.

By AvantiKumar
Dec. 5, 2016

Digi CyberSAFE camp 

Photo - ​ Digi CyberSAFE Digital Citizen Camp participants learned to be responsible digital citizens through fun and educational activities.


A new cyber safety approach using peer group influence is helping to drive an educational programme to encourage a positive use of the internet among youth in Malaysia.

The three-day two-night, all-expenses paid, camp for schoolchildren in Klang Valley had the aim of fostering a group of young ambassadors to promote digital citizenship.

Organised with UNICEF Malaysia, Digi Telecommunications (Digi) programme manager for CyberSAFE, Philip Ling said the inaugural CyberSAFE Digital Citizen Camp has specifically tailored educational games and impact sessions from UNICEF, Generasi Gemilang, R.AGE and Protect and Save the Children.

Ling said the camp has helped participants to better understand current digital risks such cyberbullying and cyber grooming as well as their role and responsibility in contributing towards a safe and positive digital lifestyle.

He said other activities were designed to give "an emotional insight into what it is like to be cyberbullied and also the harm and pain resulting from it. They were also exposed to the growing issue of cyber grooming and the common modus operandi used by online predators."

Peer influence

Ling said the company's CyberSAFE has supported activities during the last five for keeping children safe online.

Digi CyberSAFE camp 

Photo - More than 100 schoolchildren from Klang Valley participate in the Digi CyberSAFE Digital Citizen Camp.

"To roundup the year, we decided to organise this camp in partnership with UNICEF Malaysia to further impart knowledge on cyber safety, empowering our children in an exciting and engaging manner,' he said. "While enjoying themselves, these participants were also encouraged to learn to think for themselves and decide on their digital life behaviours especially in a highly digitised society."

 "We also realised that the most effective way to reach out to the youth is through their peers," Ling added   "Therefore, from this engagement, we hope that we were able to nurture and transform participants to be ambassadors that further promote digital citizenship and safe internet use among their peers. As a result, it would be a chain reaction to help youth to be more aware of and recognise the various cyber risks as well as the measures that can be taken to overcome this issue."

This article was first published on Computerworld Malaysia 5 December 2016.