By Nurdianah Md Nur
May 9, 2017
The Department of Trade and Industry's (DTI) Philippine Trade and Investment Center (PTIC) in Singapore is working with Filipino startup Geopik, to address the current issues with the postal system in the Philippines.
According to the DTI, long addresses or the absence of house numbers is common in the Philippines.
To overcome this issue, the Geopik app uses geohashing and geolocation technologies, similar to that used by apps such as Waze or Google Maps, to develop a digital address system. It essentially converts addresses to exact, customisable and easy-to-remember single digital codes.
Organisations that can benefit from Geopik are the e-commerce, logistics, and other location-dependent businesses, according to DTI.
This initiative supports the Philippine government's efforts of developing an innovative entrepreneurial culture. DTI launched the QBO Innovation Hub last year to provide support services to startup and innovation entrepreneurs.
"Startups play a pivotal role in driving innovation and economic growth hence we are happy to help Geopik reach out to decision-makers and to potential users. We also look forward to work with more Filipino startups in Singapore and the region and help them scale up," said Commercial Counsellor Glenn G Peñaranda.