How Mastercard is helping Malaysia's Cyberjaya become a global tech hub

Mastercard's move, first revealed in November 2016, is in in tune with 11 major new announcements made at Cyberjaya's 20th anniversary event last week in Malaysia.

By AvantiKumar
June 6, 2017

2. Mobile ticketing application with Masabi

  • Bus ticketing will be completely digital with Masabi's JustRide mobile ticketing system, allowing anyone to use an app on their mobile phone to buy tickets quickly, easily and securely - anytime and anywhere. Consumers' devices serve both as the ticket vending machine and ticket, removing the need to wait in line for a physical paper ticket when taking the bus.
  • JustRide simplifies ticketing and validation using consumer smartphones, coupled with a web based management portal meaning no physical infrastructure is needed for this smart ticketing deployment covering the entire bus transportation network. JustRide is deployment proven across train, ferry, bus and subway in cities around the globe such as New York, London, Boston, Las Vegas and Athens.
  • This will support the Cyberjaya intercity bus service.

  3. Bike-sharing platform

  • Providing more options for urban mobility with easy usage of smart bicycles which have a GPS tracker feature. A mobile app allows consumers to make payments on their smartphones for use of these bicycles.

  4.  Artificial intelligence (AI) chatbots 

  • Making food takeaway from restaurants a more seamless and interactive experience whereby consumers can engage with merchant brands to build their order via AI-based chatbots using existing messaging platforms.
  • Chatbot learns user's preferences, personality and will facilitate takeaway orders which will be simple as a 'one click' checkout experience using Masterpass
  • It will be the first-of-its-kind conversational commerce innovation in Malaysia.

 Why cashless?
The move to steadily evolve a cashless system is seen as part of smart city life. Ashran Dato' Ghazi, chief executive officer of MaGIC, commented on the tri-partnership deal: "Today, with the announcement of these pilot programmes we are excited to see real and developmental progress of our tri-party Memorandum of Understanding (MOU) with Cyberview and Mastercard to promote a cashless society in Malaysia."

"This collaboration is an example of our Corporate Entrepreneurship Responsibility (CER) programme in action, through which we hope to catalyse partnerships between entrepreneurs and players in the corporate sector, as well as power innovation to build Malaysia's future economy," said Ashran.

"We hope to see more corporates participating in our CER programme and solve business challenges or confront disruption hand-in-hand with entrepreneurs. Together, we can predict and help solve the business challenges of the future, demonstrating the power of entrepreneurship in creating new value for the future economy," he said. [See - 2017 Leadership interview: Is 'Smart Innovation' taking centre stage in Malaysia's Digital Economy?]

Perry Ong, country manager, Malaysia and Brunei, Mastercard said, "E-payments are at the centre of a city's economic vitality and its integration is crucial to promote a smarter, more sustainable and inclusive space for residents, commuters and local businesses."

"We will work towards enhancing Cyberjaya's payment ecosystem with a comprehensive suite of simple, safe and smart digital solutions," said Ong. "The implementation will cover various sectors in Cyberjaya such as urban mobility, lifestyle, finance, health, supply chain and education sectors to empower the community to go cashless. This initiative is in line with the government and Bank Negara Malaysia's vision to transform Malaysia into a leading digital economy and cashless society."

 You may also like to see - 
- Recent exclusive deep dive interviews with MDEC CEO Dato' Yasmin Mahmood on the Digital Malaysia framework. See - Deep Dive into Malaysia's Digital Economy with MDEC CEO Dato' Yasmin Mahmood - Part  and Part 2]
What's really in store for Malaysia's IT industry in 2017?

The latest edition of this article lives at Computerworld Malaysia.

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